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 Pharmacist's Letter
     A new code of conduct will change how companies market drugs.
     You'll see fewer pens, mugs, notepads, and other giveaways...and more limits on restaurant meals and promotional events.
     The new code is VOLUNTARY...self-imposed by the drug companies' own association, PhRMA. But most big drug companies will comply...to head off MANDATORY regulation.
     Interestingly, most physicians think they aren't influenced by these gifts. Only 16% think reps influence their OWN prescribing...but 61% say it... read more...
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Jeff M. Jellin, PharmD, Founding Editor
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